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Marketing And Sales What Is The Difference Audio

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Marketing and Sales: What is the difference?

Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. 

Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales. 

While on the other hand the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.

Marketing is the backbone of a company’s future and launching pad for the sales. While the marketing process encompasses the design of the product, advertising etc. the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking.

But there is always an ongoing rivalry between the two, one claiming dominancy over other. The marketing people say they have an upper hand because they think it is they who designs the products, lays down the strategy and also develops tools essential for sales. 

They say sales are the outcome of marketing and thus should follow its directions. The sales people might not agree to this view and may be completely opposite in their opinion. They think that it is the sales people who actually sells a product and bring money to the business. 

Submitted On:
28 Apr 2017
File Size:
2.02 MB
License:
Private Label Rights/Giveaway Rights
Product Terms

[YES]
Can be sold
[YES]
Can be used for personal use
[YES]
Can be packaged with other products
[YES]
Can modify/change the sales letter
[YES]
Can modify/change the main product
[YES]
Can modify/change the graphics and ecover
[YES]
Can be added into paid membership websites
[YES]
Can put your name on the sales letter
[YES]
Can be offered as a bonus
[YES]
Can be used to build a list
[YES]
Can print/publish offline
[YES]
Can be given away for free
[YES]
Can convey and sell Personal Use Rights
[YES]
Can convey and sell Resale Rights
[YES]
Can convey and sell Master Resale Rights
 
 

[NO]
Can be added to free membership websites
[NO]
Can convey and sell Private Label Rights

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