Working the Media
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Learn How To Get The Media To Come To You!
How do get you the media to come you?
How do you get them to recognize you as a news source – someone they can call when they need your expertise on their story?
You want to appear as the authority in your field and a good source of continuing news content for them. For example, if you're teaching fitness online and there's a new study that says doing naked jumping jacks burns twice as many calories as doing them with your clothes on, you want the media to contact you for a quote or to answer a few questions.
In a nutshell, advertising raises defenses and news lowers defenses. As an aside, next time you write an ad, whether it's a sales page, an email, etc., try framing it in the style
Terms
- [YES] Can be sold
- [YES] Can be used for personal use
- [YES] Can be packaged with other products
- [YES] Can modify/change the sales letter
- [YES] Can modify/change the main product
- [YES] Can modify/change the graphics and ecover
- [YES] Can be added into paid membership websites
- [YES] Can put your name on the sales letter
- [YES] Can be offered as a bonus
- [YES] Can be used to build a list
- [YES] Can print/publish offline
- [YES] Can convey and sell Personal Use Rights
- [YES] Can convey and sell Resale Rights
- [YES] Can convey and sell Master Resale Rights
- [NO] Can be given away for free
- [NO] Can be added to free membership websites
- [NO] Can convey and sell Private Label Rights
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